Real Techniques®
We are Real Techniques.

The beauty tool of choice for all makeup users, no matter your level of expertise. We want to take the mystery + pressure out of choosing beauty tools- so you can focus more time on putting your best face forward one blend at a time. We’re here to help you build your tool kit, but the technique is all you.


Real quality + proven to perform, each product is designed for YOU by makeup experts. We believe beauty should be fun. Brushes can be shaped like kitten paws and sponges can be orange - so long as it works. Beauty belongs in color, because we don’t deserve boring.

Beauty has come a long way, but we’re not done changing. We’re evolving with you every day.Trust us, learning the right technique has never been this easy.

Just like your BFF, we see you + believe the world should too.